Armstrong Flooring

Armstrong Flooring

Objective

Client design objectives were to develop a merchandising system that would immediately identify the brand space in what is typically a cluttered retail environment. The system also had to have the ability to adapt to a variety of layout configurations and stand-alone displays.

Solution

Floor covering retail environments are typically cluttered and not well organized, and brands are competing for space and placement to create points of difference. The Armstrong Select Showcase creates an organized, well branded presentation of the complete portfolio of hardwood products. This makes it easy for the salesperson to present and compare all of the styles available to the consumer. In addition, integrating new pieces with existing ones unified the entire display program.