Davidoff

40 Pack Counter Display

Objective

Client design objective was to create an upscale, yet affordable display that reinforces its premium cigarette brand. Merchandising unit had to be clerk-serve only for placement in bars and nightclubs.

Solution

Davidoff's unique package shape and style was studied and incorporated into the actual shape of the display. The combination of upscale design and low-cost acrylic materials translates into an elegant merchandising unit that accurately represents Davidoff's high-end brand.