Jelly Belly Candy Company

In-Line Bin Display

Objective

Client project objective was to redesign an existing in-line bin display. New design needed to feature multiple products in a fun and energetic way, while being more cost-efficient. In addition, the unit had to hold several hundred pounds of product and be flexible for multiple store placements.

Solution

Jelly Belly is known for their "fun" products, but their previous display was too formal and austere. The new design concept features bright red metal with fun and engaging graphics that give the entire unit an energetic and inviting feel. The display is structurally sound to carry heavy loads, yet designed at a substantially lower cost.  This unit has become the flagship of the Jelly Belly display fleet, and can be configured in a variety of ways to accommodate multiple store placements.