Sanford Uni-Ball

"Try Me" Tester Display

Objective

Client design objectives were to create a striking display that would engage shoppers and provide an interactive demonstration area to test the variety of products prior to purchase. In addition, they wanted displays to be assembled and packed with product prior to shipping from SMP warehouse.

Solution

The Uni-Ball brand was reinforced with a display that was designed to hold both loose and pegged products. An acrylic top and replaceable "try-me" pad was included in the design, making it easy for the user to test the product. End-result is a self-contained unit that functions as a display vessel for product as well as a demonstration area for customer. The fact that the display shipped assembled and pre-packed with product for ease of set up was a major point in the selling proposition.