Events
Industry Articles
Brands Missing In-Store Marketing Opportunities
Engaging shoppers in stores is more important than ever, but retailers and brands must team up or miss important perspectives their partners can provide, according to "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer" by RSR Research.The report is based on a survey…
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Special Report: Private Label Update
Spanning more than 100 categories in food, beverages and household consumables, Walmart's Great Value brand is the largest retail food brand in both sales and volume. In fact, Walmart's total own brand sales (including other house brands) significantly exceeded total sales from Coca-Cola, McDonald's and…
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Nielsen Projects 2020 CPG Trends
According to new research from The Nielson Co., major demographic and economic shifts will have a dramatic effect on consumer packaged goods over the next decade. The top growth categories include beauty products, medications and cooking essentials. Toys, sporting goods, breakfast foods, baby care and…
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Shopper Marketing Dos and Don’ts
Brandweek April 16, 2009 - What do shoppers want and why do they pick certain brands over others? According to Jonathan Dodd, vp/global director of strategy and shopper marketing practice at G2, a global network of specialist marketing communications companies, marketers must first put themselves…
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SMP Press Releases
August 2009 - Billy Smith Named Import Operations Manager for SMP In-Store Marketing Solutions
April 2009 - Stephen Vitello Named Regional Sales Manager for SMP In-Store Marketing Solutions
January 2009 - SMP Display & Design Group Announces New Branding Strategy